Sublime & Subliminal: Semantics for Online Advertising

July 28, 2009 by  
Filed under internet advertising success

Google Tech Talks August 6, 2008 ABSTRACT Web advertising, hasn’t delivered its potential value to advertisers. This is partcularly true for contextual advertisement. The main problem is that the marriage of ad and the content of a page is based on algorithms that do not offer satisfactory results in understanding the actual meaning of the content of a web page. Try the search “stock base” in Google or Yahoo. You will get many more pages about equities than you do about soup. Yet the ads …

Comments

13 Responses to “Sublime & Subliminal: Semantics for Online Advertising”
  1. megamarsvin says:

    I certainly hope it will continue not to deliver it’s potential value. I may be a web-developer but I see advertising and commercial exploitation as the biggest threat the web faces today. Thank god for things like ad-blocker which stop the corporations from further extending their branding tendrils into the global consciousness.

  2. djtreq says:

    sigh… and it is solely because of advertising that you are ablt to watch videos on YT, search via google, and submit and read articles on digg all for free. Figure out a more efficient and valuable way to financially support web servers and services and I’ve no doubt the market will switch to that instead of advertising. good luck on that.

  3. megamarsvin says:

    I never said it didn’t work or wasn’t efficient. A brainwashing cult like Scientology is very efficient. That doesn’t make it a good thing.

  4. TSumpter465 says:

    im bored =( 6

  5. letseeu says:

    it good tell so cant on the stuip webste

  6. Loringdsg says:

    I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

    Nice.

  7. imdeletethis says:

    truth!!!
    PS advertising is bullshit, the internet should be free. even net zero costs money, we used to be able to access for free now we have to pay. greed is killing everything that was good about the internet.

  8. biggestclassifieds says:

    ?~Thumbs Up~ ?are the best words we can find. Very enlightening video! Advertisements in virtual world naturally poses countless challenges especially displaying relevant ads. I must say that “Expert System able to fulfill the solution to automatically processes the meaning of the text to ensure that the ads selected are relevant” is very encouraging. To others wishing to give comments, I feel we need to give fair comments.

  9. timluns says:

    best way to advertise is with sound animation and video forget semantics webizads works no pay per click revolution

  10. Milliondollaradsplus says:

    What is the secret for getting a website seen throughout the net….Is there some secret….besides the pay-per-click-stuff…does anyone have suggestions for getting a relatively new site going!Thanks for any suggestions!

  11. 1888junkteam says:

    excellent work!

  12. KraigPierson says:

    Nice try. Keep it up check out esteembpo + com for social media marketing. ityu

  13. packrellerey says:

    Nice try. Keep it up check out esteembpo + com for social media marketing. HGFH

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