What avenue should I take for advertising?
I recently opened a dot.com business on the internet selling diet/nutritional products. The company I am a distributor for has told me they will send me a check to use on advertising and they are in the process right now of determining how large a check they will cut. There is a tremendously strong market in my area for this specific product and I’m already having success. I definetly want to run ads in a few of the small town papers outside of Nashville. The ads are cheap. Nashville, however, is another story. Ads can get quite costly. Should I target the general public and place my ad in the Nashville City paper or should I target parents, primarily women, by placing it in the Nashville Parent magazine? This would be an ad run IN ADDITION to the Nashville Tennessean city paper.
